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Coast originally started trading in 1996. The aim was to give the latest fashion options to women of all ages through an affordable but high-quality business. Initially, the company thrived, steadily expanding across the UK to include 20 stand-alone stores and concessions in many larger departmental stores. But, the business, owned by Aurora Fashions, lost millions in 2014 and a small profit in 2015 wasn’t enough to cover the trading issues. The company collapsed into administration in 2018. Fortunately, A British retailer, Karen Miller, bought parts of the Coast Brand and saved it from extinction. All the stores have been closed but the business continues to trade online.
As mentioned, Coast targeted women’s clothing, a highly competitive market. It offers an array of dresses, tops, jeans, and other women’s clothing, balancing fashion with affordability and practicality. The entire range is present online ad can be viewed at any time of the day and night. It’s worth noting that the products are targeted more at middle-aged women than the younger generation. It’s this that gives Coast the appeal and is helping it to stay afloat.
At the height of its popularity, the business had at least 20 stand-alone stores and dozens of concessions. Since the latest round of administration, these have all been closed. But, the entire stock range can be viewed and purchased over their website.
The Coast website adopts a standard format but it needs a little improvement. You’ll be greeted by the latest deals and a selection of links enticing you to specific product ranges. In the top left the standard three horizontal bars are ready to be clicked but take you nowhere, they should indicate the range of stock available. Fortunately, you can get to the clothing ranges through the main screen and take your time scrolling through the various available options. It’s important to scroll to the bottom of the page where you’ll find all the relevant information you need before ordering. There are several delivery options, including the standard, 2-5 working day delivery, and the express 1-2 working day option. You can also choose the VIP delivery, for just £10 you’ll get free next-day delivery on all the items you order. You only have to order a couple of times for this to be a viable option. The need help tab will take you to the various contact options. This includes an array of commonly asked questions and the contact details for email or LiveChat. The customer service team is friendly and knowledgeable, you’ll find them happy to help you at any time. Coast also offers Clearpay which allows you to pay for your shopping in four instalments without having to pay any additional fees. It’s a simple way to spread the cost when you need to. Laybuy is another company that works with Coast to offer a similar service, you can decide which one you prefer.
Coast has an array of discounts ranging from 10% off an order to fixed-price discounts on specific items. There are some attractive options worth considering. It’s also worth noting that students can get a discount. All you need to do is register with Student Beans and provide Coast with your student ID number. You’ll get the discount immediately. However, you should also be aware that you can save even more money by taking one of the discount codes on www.1offers.co.uk. You’re already on the site, take a moment to look at the codes and choose the one that will benefit you the most. You can then apply it to your order while you’re on the checkout screen. All discount codes are checked daily to ensure they remain valid All you have to do is take it the day you want to use it and enjoy!
Coast invites you to join them by either giving them your email address and signing up for the newsletter, or by joining them on social media; they’re present on all the major sites. Either method will ensure you’re aware of the latest news as soon as it happens. Alongside getting exclusive discounts and event invites, you’ll also get the opportunity to connect with other customers and share opinions and reviews. That’s a real benefit and completely free! A good way of joining them on social media is to choose Instagram and upload an image of you in Coast gear. It emphasizes your expertise in the field and will help others to interact with you.
