First Direct

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How First Direct Began

First Direct began life in 1989. It was actually established by Midland bank, one of the original ‘big four’ UK banks. The idea was to give a more direct service to customers and it was launched with two powerful adverts. These appeared to have been effective as within a couple of years it had over 100,000 customers. The figure doubled every couple of years, by 1995 it had over half a million customers. With its more direct approach to customers it was ideally placed to take advantage of the internet, First Direct online banking was launched in 2004. Today the company continues to thrive. It is currently part of HSBC which bought Midland Bank in 1992.

Technological Innovation At First Direct

First Direct was intended to make banking more accessible. It was the first to offer balance warnings via SMS and one of the first to create an online service. More recently it has brought in voice identification technology to its banks. In effect, you can only enter if your voice is identified first!

What First Direct Offers

First Direct may have tried to take a different approach to banking but this is mainly in how they deal with customers. The services they offer remain the same as other banks. You can open a current account, savings account, get a credit or debit card, or even apply for a loan with them. Of course, they also offer mortgages and they have an extensive array of investment opportunities. Alongside this, First Direct offers insurance services, international payments, and a complete range of travel advice, especially regarding keeping your money safe. In other words, they offer everything that a traditional bank offers but they do it online. This allows them to keep costs minimal and offer you the best possible interest rates for savings and loans.

First Direct Online

As the name suggests, First Direct prefers to deal directly with customers. That means they don’t favour branches. In fact, there are no First Direct branches but they do offer standard over-the-counter services through every HSBC branch, that’s their parent company. However, in most cases, you’ll find everything you need online. The site is well organized, greeting you with relevant information such as how to pay a cheque in effortlessly or the latest app to be launched by First Direct. All the online services are listed and you can easily access your account via the link to check your balance or pay people. First Direct also has an app that can be downloaded to your phone, making it even easier to access your accounts and their assistance. The site has guidance to use any of their services and offers an extensive guide into fraudsters and how they are trying to get your money. That’s worth reading even if you don’t bank with First Direct.

Customer Care At First Direct

If you bank with First Direct then you probably prefer o bank online and handle most things yourself. However, there will be times when you need help. Fortunately, the friendly, knowledgeable, and professional team are there to help. If you have an account simply message them from the account and the team will get back to you as quickly as possible. Should you have a query but not an account then your best bet is to use the live chat option on the website. Of course, you can also send them a tweet via Twitter.

Promotions & Discounts Offered By First Direct

First Direct offers a variety of promotions, such as introductory offers for new accounts, discount rates on insurance, benefits for introducing friends, and other promotional offers that keep their existing customers happy. But, you are currently not on the First Direct site. You’re visiting www.1offers.co.uk and this is where you‘ll find discount codes to help you secure the perfect offer at First Direct. It’s worth checking those offers out today!

Staying In Touch

Once you have an account with First Direct they will have your email address and automatically send you details of the latest offers and any specific deals that may appeal to you. All you have to do is open the email and discover what they are offering. Of course, First Direct is also on all the main social networks although Twitter appears to be their favourite. Joining them gives you a further insight into what they offer. More importantly, it gives you the opportunity to chat with other customers and get genuine reviews regarding specific products. That could be considered essential information.