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Jack Wills is a relatively young company. It started life in Salcombe in 1999 with a start-up capital of £40,000. The founders were Peter Williams and Robert Shaw with the store being named after one of the grandparents. The aim was to create clothing that epitomised the British university lifestyle. The idea was a success and additional stores appeared across the country, mainly near universities and private schools, such as Eton and Oxford. The business was successful for 20 years before collapsing in 2019. It was taken over by Sports Direct and has remained relevant for its target audience. Of course, the target market is private schools, allowing for pricing above the average and not necessarily affordable to all.
The company has never used traditional marketing techniques or catalogs. In fact, much of the advertising has been viral. However, this has led to a few complications as postings of Jack Wills parties have caused controversy. The business offers clothing and accessories to men and women, you won’t find any children’s clothing here. There is an impressive array of items from leisure gear to trousers, chinos, and even swimwear. It’s worth noting that the entire range has a fashionable lean toward sporty clothing.
There are approximately 70 stores across the UK although the business now boasts an international customer base. Every store portrays the same image; preppy or private school. This does limit the potential market but also allows for higher prices as this is a chic niche. Each store carries the whole Jack Wills stock range, allowing you to browse with friends and find the perfect outfit. While there are friendly staff on hand to help, the real beauty of shopping in-store is the fact that you can do it with your friends. It allows you to try things on, sample different outfits, and establish the best possible clothing solution for any occasion. The ability to find unusual items that you may not normally consider, and to take advantage of the sales, ensures that the stores remain a popular option.
The website is simple, easy to navigate, and full of pictures portraying the latest clothing from Jack Wills. Select the standard three horizontal bars in the top left of the screen and you’ll be able to choose between men, women, accessories, and the outlet ranges. Follow through the subcategories to find your desired clothing item and add it to your basket. Nothing could be easier! You’ll also find the shopping online section which allows you to create a wish list, read about the returns policy, and check out the delivery charges. Each section is set up as questions, allowing you to find the answers to most of your queries. For example, delivery is £4.99 for standard and takes 3-7 days, while the next day option is £7.99. Usually, click and collect is also an option, although the COVID-19 restrictions are currently preventing this option. If you don’t find the answer to your query then the customer service tab will give you more FAQs and the option to email the customer service team. They are usually very quick at responding and helping you with any query.
Jack Wills offers a student discount which can be used at the checkout. They also have an outlet section where they list stock that has been reduced. This is usually because the stock is end-of-line or has been replaced. You can also get discounts here on www.1offers.co.uk. We have a selection of discount codes waiting to be used by you. It takes a few moments to look at the codes and select the one that is most relevant. Simply input it in the discount/promotional code box before you complete your purchase. Every code is checked daily to ensure it remains valid, allowing you to shop with peace of mind.
Jack Wills does offer a monthly newsletter which will keep you up to date with the latest developments in the business and the industry. You’ll also get exclusive deals and invitations to special events. It’s a good way to stay in the know and you only have to give them your email address. However, in keeping with their target audience, you should also join them on social media. Jack Wills has dedicated themselves to working with social media influencers, you can join them online and get in touch with other customers to share experiences. This is the most effective way of staying on top of the latest developments and deals.
