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The Superdry story actually begins when Ian Hibbs and Julian Dunkerton established a clothing store in Cheltenham. It was called Cult Clothing Co. While running the store Dunkerton met James Holder who was running Bench. The two became friends and in 2003 they founded Superdry together. The first Superdry store opened in Covent Garden in 2004.
Superdry obtained global recognition as they expanded through the 2000s, mainly thanks to the steady hand of Theo Karpathios at the helm. However, the company struggled in 2010 and issued a profits warning which dropped the price of their shares. They rode the storm and despite Dunkerton stepping down in 2014, he returned in 2019 and has improved the fortunes of the company by focusing on full-price sales.
Superdry has an array of clothing for you to choose from, regardless of whether you are a man or a woman. The range includes trousers, skirts, dresses; tops, and even outerwear. Alongside this, they offer sportswear, swimwear, and even have a specialist holiday shop. But, that’s not everything the company offers! Alongside men’s and women’s clothing, they also have a complete footwear range and they offer an impressive selection of accessories. This includes handbags, backpacks, sunglasses, and even reusable water bottles. All the items are sustainably made and high quality, as well as reflecting the latest fashion trends.
There are currently nearly 500 Superdry stores across 65 different countries. Alongside this, there are 26 concessions. Approximately 250 of these are in the UK or Europe with roughly half f those being in the UK. In other words, with over 100 stores in the UK, you are certain to find a dedicated Superdry store near you. The best part about this is that the entire range of Superdry products is available for you to look at and even try on. Alongside this, you will find a selection of sale items, although these are usually end-of-line products. Every store has well-trained, professional, and friendly staff just waiting to help you. All you have to do is ask them. Of course, once you have found what you are looking for you can take the items home with you the same day!
If you can’t make the store or prefer to do your hopping in the middle of the night then you are in luck! The Superdry website is well laid out and very easy to navigate. Across the top are the standard categories, one click allows you to start looking at subcategories and find what you truly desire. If you scroll down the page you will find the latest product offerings, any current special deals, and you can access their blog to find out all the latest news about the brand. Once you have found what you are looking for you simply add it to the basket and head to the checkout.
The problem with the internet is you can’t buy something and take it home. You have to wait for it to be delivered. Orders can be dispatched from either the UK or the Belgium distribution centre but should be with you within seven working days. All orders can be tracked and you will be kept up to date with the progress and the intended delivery day and time slot.
If you have any questions while using the Superdry service you will find an extensive array of FAQs are available online to help guide you. If this doesn’t give you the answer you need then you can contact the friendly and professional customer service team. If you click on the contact link you will find the email address. You can send your message and they promise to reply within four days. However, you may prefer to message via Facebook, the response is usually faster. The best option is to use the live chat service on their webpage; this gives a near-instant response.
Superdry doesn’t have as many promotions as it used to as the company focuses on full-priced items. But, there are still select offers and end-of-line deals. These are worth looking at. However, the best way to save money when shopping at Superdry is to take a look at the discount codes on www.1offers.co.uk. You are already on the right page, take a look and choose a code that saves you lots of money. The code should be inputted during the payment process. Naturally, codes can change which is why we check them daily and urge you to take it as close to when you are going to use it as possible.
Superdry does have a standard newsletter and they only need your email address to sign up. However, while this is the best way to ensure you never miss a Superdry deal, it doesn’t give you access to an honest opinion from other customers. To do this and know you are making the right purchase you will need to join Superdry on Facebook, Twitter, or Instagram. It is the perfect way to meet other followers and share opinions.
