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What’s better than buying a bear for your child or loved one? Building the bear yourself. This allows you to add personal touches and create a unique bear, making it the perfect gift. The first Build a Bear workshop opened in 1997, it was the brainchild of Maxine Clark. The idea was simple, every customer can choose the type of furry friend they want, it’s clothing, accessories, soundbox, and even the scent. The bear is put together in front of them, with the customer needing to do very little of the process. Of course, to some the procedure seemed daft, why build a bear when you can buy one readymade? But, the level of personalisation ensured that the build a bear concept became popular. The company experienced $400,000 in sales in the first four months. This led to a steady period of expansion across Canada the States, and then the world. But, perhaps the key to their ongoing success is the fact that they embraced the digital age. They used themed websites like build a bearville that allowed bear owners to enter their bear into the magical onscreen world. It’s their willingness to embrace technology that has kept them profitably when many other businesses have failed.
Build a Bear offers the opportunity to build a bear. However, it’s not just bears that can be created in their stores. Whether you’re looking for a cat or baby Yoda, you’ll find the template in their stores. There is a huge array of potential furry friends to choose from and personalize. Alongside the traditional furry friends, you’ll find themed ones, such as Harry Potter. You can also access an array of accessories and clothing options, all for your ‘bear’.
Build a Bear is now present in most countries across the globe. It has over 400 stores around the world and one in most major cities across the UK. You shouldn’t have to travel too far to reach your closest one. Every store adopts a similar theme. You can select the type of bear you wish to create and then work your way along the production line. It’s supported with digital interfaces to make the process more appealing to tech-savvy modern children. The process ensures you select the right scent, sound boxes, and clothing that you prefer. You can even order spare clothing at the same time. Once you’ve got everything you need simply wait for the bear to be created and pay. That’s the beauty of being in-store. You don’t just get to pick your bear and watch it being created, you get to take it home the same day. If you have any issues in-store friendly staff are on hand to help you sort the problem and ensure everyone leaves with a smile on their face.
Build a Bear has been online since soon after its conception. The site has been revised and improved many times but always offers an easy to navigate interface. The main page greets you with details of their latest sale and suggestions regarding what may appeal to you or your loved one. If you’re lucky you’ll even find a buy one get one free offer. There are a number of games available on the site and you can even record your voice to use in the soundbox. In the top left of the screen is the traditional three horizontal bars. One-click allows you to access the various categories of Build a Bear. You can work your way through the subcategories and choose existing creations. Or, you can move through the build a bear process yourself using the bear builder. Once you’ve finished the bear can be made and sent directly to your home. Standard delivery takes up to 9 working days, but for a little more you can get next day delivery. The customer service team can be contacted online to help if you have any issues. Simply select the ‘contact us’ link and enter the relevant information into the online form. You’ll be surprised by how fast the response is. If you prefer, it is possible to phone the customer service team and get an instant answer.
One of the best deals offered by Build a Bear is the ‘pay your age’ scheme. Initially, this was done as a one-day scheme which saw the stores inundated with customers and having to close early. However, this led to the concept being offered to members for one bear a year during their birthday month. This made the offer attractive to everyone but manageable for the business. However, if you want to save money on your bear there are a number of promotions and discount codes available to help you. You’re already on www.1offers.co.uk, take a few moments to check out what we have on offer, and then choose the code that benefits you the most. Apply this before you complete the checkout and enjoy the discount. It should be noted that we check every code daily because they change often. If you want to use a code take it on the day you intend to purchase a bear.
Build a Bear has a newsletter that comes directly into your inbox once a month. All you have to do is give them your email address. They’ll then send you all the latest promotions and details about special events. It’s a good way of staying in the loop but you’ll find it's also beneficial to join them on social media. They have a presence on all the main media channels. Joining them will get you the latest news quicker. But, it will also put you in contact with thousands of other customers. Most of them will be happy to share their experiences.
