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In 1991 Johnnie Boden started a mail-order business. Understandably, he named the business after himself. Initially, the business sold menswear products. However, the following year womenswear was added to the line-up. By 1996 there was also a kids range. At the end of the 20th century, the business expanded, its UK website came online in 1999. The business continued to expand, moving into other parts of Europe and even into America. It’s a fantastic success story as the business has gone from strength to strength. By 2016 it had annual sales of over £300 million
Boden started life with a simply paper-based catalog offering a handful of products. Today their catalog has grown in size. But, it’s still available in the traditional format. You can go online and order a catalog or, if you don’t want to wait, it’s possible to download the catalog. You can then print it or view it on your computer. The catalog is produced twice a year, at the beginning of Spring and autumn. It’s approximately 100 pages long and full of items you’ll find appealing. Boden also produces a promotional catalog. It’s generally published four times a year and is only a few pages long. But, it does highlight the offers they currently have. It’s a great way to get a bargain. Of course, you’ll have stiff competition, Boden is estimated to produce50 million catalogs a year.
As a mail-order business, a physical store was not considered an essential item. However, due to the success of the business Boden opened its first store in London in 2004. Since then, Boden has opened several more stores in the UK and the US and has plans to open more. You will need to travel to find your local store unless you’re in London. But, it’s worth it. The stores tend to be glass-fronted with stunning displays in each window. Inside it’s immaculate, the clothes are arranged in sections and you’ll find friendly assistants waiting to help you. Of course, the real beauty of going in-store is the opportunity to try the array of clothes on. It can help you to experiment and, when you’re finished, take something home with you. That’s something you can’t do online or with the mail-order catalog.
Boden started life as a mail-order business and embraced the internet early. It shows as they have a well-crafted and easy to use site. The homepage greets you with the latest promotion or sale. Scroll down and you’ll see some direct links to the latest stock ranges. They also have a great section that invites you to send in pictures of yourself in Boden clothing. You may end up on the website! In the top left of the screen, you’ll find the traditional three horizontal bars. Click on these and you’ll be able to access the main menu categories, followed by an extensive list of subcategories that you can browse through. There are enough choices to keep you looking for hours. That’s why it’s a good idea to download the catalog and view it at your own leisure. Once you have found what you’re looking for it’s easy to order online. Just add the items to your basket and choose from the available delivery options. The standard delivery takes 4-6 working days. You can pay a little more and get your parcel via Royal Mail within 2-3 days. Alternatively, there is a more expensive express option that gets your order to you the next day. All orders can be tracked to ensure you know where they are and if they are likely to arrive on time. Should you have any queries or issues it’s easy to contact the customer service team. There’s a link at the bottom of the page that takes you to a contact form. This can be filled in and submitted directly to the team. If you prefer, you can email the customer services team or call them.
Boden often has promotional sales. These highlight new stock ranges arriving and offer discounts on end-of-season products. You can make significant savings, some sales offer as much as 50% off. But, you can save more by using a valid discount code. Here, at www.1offers.co.uk we search for all Boden discount codes and list them, ready for you to use. Codes change regularly, that’s why we confirm they are valid daily. All you have to do is take a look at the list of codes, you’re already on the right page. It takes a moment and you’ll be able to apply it to your purchase, saving yourself money. It is recommended that you take the code the day you want to use it.
Toward the bottom of any Boden webpage, you’ll find the standard newsletter invitation. Simply give them your email address and you'll get all the latest news, exclusive deals, and special events sent straight to your inbox. In addition, connect with Boden on social media. They are active on Facebook, Instagram, and Twitter. Join them there and you’ll potentially connect with 50 million other customers. You can swap reviews and stories, as well as make new friends.
